This is what the OECD and EUIPO have determined: the share of counterfeit goods in world trade has risen from 2.5 to 3.3 percent in the period 2013 to 2016. In addition to luxury goods, pharmaceuticals, and electronics, everyday consumer goods - such as shoes, cosmetics, and toys are also affected.
This trend threatens brands that have invested millions in brand building. If counterfeits of inferior quality reach the consumer, brand reputation suffers almost immediately.
With TRUSTSEAL® Protect, we give you premium brand protection. Visual security features show the customer that they are buying a branded product. Customs, too, can quickly check these features - as well as the hidden security features: in this way, we effectively protect your goods and assist you in identifying alleged counterfeits.
How do you get your exports to their destination safely without losing revenue? At TRUSTCONCEPT®, we ask ourselves this question every day. The purchasing-power-driven pricing policy of many companies makes it easy for gray market traders to scam manufacturers out of their legitimate profits.
The pattern they follow is always the same: They import products at low cost from abroad and sell them to their customers at the original manufacturer’s price (for their country) plus the dealer margin. In this way, they maximize their profits at the expense of the brand manufacturer, who experiences massive losses in sales. With our TRUSTCONCEPT® security solutions for consumer goods, you can protect yourself against gray market activities and reliably secure your revenues.