This is what the OECD and EUIPO have determined: the share of counterfeit goods in world trade has risen from 2.5 to 3.3 percent in the period 2013 to 2016. In addition to luxury goods, pharmaceuticals, and electronics, everyday consumer goods - such as shoes, cosmetics, and toys are also affected.
This trend threatens brands that have invested millions in brand building. If counterfeits of inferior quality reach the consumer, brand reputation suffers almost immediately.
Brand protection
With TRUSTSEAL® Protect, we give you premium brand protection. Visual security features show the customer that they are buying a branded product. Customs, too, can quickly check these features - as well as the hidden security features: in this way, we effectively protect your goods and assist you in identifying alleged counterfeits.

Get in touch with us
Since 1996, KURZ has been one of the leading companies in commercial product protection.
Our team is happy to assist you with our expertise.