How can you protect brand worlds when the packaging surface is tiny? How can you assure customers that they have purchased a high-quality genuine product - and not an inferior or hazardous counterfeit?

With this in mind, we have made smart NFC labels even smarter. We have equipped them with TRUSTSEAL® Protect and TRUSTCODE® software.

NFC labels with TRUSTSEAL® Protect

 

TRUSTSEAL® Protect adds a security hologram to NFC labels. A special decorative layer ensures that the readability of the chip is not impaired whilst maintaining an attractive appearance. You can access the NFC chip in the usual way without having to install an app on your smartphone. The security hologram will allow you to verify the authenticity of your products beyond doubt and even check if the product has already been opened.

NFC labels with TRUSTCODE® software

 

TRUSTCODE® software makes your NFC label an information portal or brand world at the same time. Depending on the target group, we integrate different functions for you so that you can precisely tailor information to the user – such as safety instructions or marketing content.

NFC labels with a digital seal

NFC technology is now even more effective – KURZ has inserted a digital tamper-detection seal into our NFC labels. Just one scan reveals whether your label has been tampered with. An NFC scanner can activate and read an intact digital label, and you can store both product information and web-based marketing campaigns in the seal. If the seal has been damaged upon opening, digital metadata will reveal when and where the label was tampered with.

Three options for use in your products – mix and match to suit your needs

1

QR code and NFC tag

Counterfeits of automotive safety-relevant parts such as brake pads can be risky in traffic because low braking power increases the risk of accident. So, as a brand owner, you can attach a security label with a QR code and an NFC tag to your product packaging.

An undamaged label is the first step to guaranteeing first-opening protection. The second is to scan the QR code with our TRUSTCODE® app. As a brand owner you reap the benefits of many other functions such as supply chain management, track and trace, and data analysis.

You also have the option of storing your data securely in our certified data center located in Germany. To subsequently verify the brake linings, simply scan the NFC tag with your smartphone. It will show whether your product is an original.

This example is just one of many. With your input, we will develop a customized solution for the tailor-made protection of your products; just get in touch.

Would you like to try the scanning procedure yourself?

 

Learn more about the functions of the BlackBox app.

Learn more about TRUSTCONCEPT® in the automotive sector.

2

VOID label and NFC tag

Counterfeit cosmetics threaten trademarks that have invested millions in brand building. If counterfeits of inferior quality reach consumers, they often suffer a loss of reputation within a short period of time. To guard against this, you as a brand owner can choose a combination of overt and covert security components in the packaging of your upscale facial care products: for instance,
a VOID label on the outside and an NFC tag on the inside of the packaging.
 

An intact VOID label assures your customers that the product has not been opened. The NFC tag contained in the packaging leads them into your brand environment. You can then offer your loyal customers a bonus system. They earn points simply by scanning the NFC tag with a smartphone. In addition, you give them tips on how to best cleanse their skin so that the face cream can take full effect. This allows you to combine first-opening protection, brand environment and customer loyalty without impairing the appearance of the product with a bulky security label.
 

This example is just one of many. With your input, we will develop a customized solution for the tailor-made protection of your products; just get in touch.
 

Would you like to try the scanning procedure yourself?
 

Learn more about the functions of the BlackBox app.
Learn more about TRUSTCONCEPT® for consumer goods.

 

 

3

TRUSTSEAL® Protect security hologram and NFC tag

High-quality wines and spirits are pure enjoyment for connoisseurs. To some, the precious goods are even a lucrative investment. Unfortunately, the high profit margins also attract counterfeiters. That’s why you want to protect your expensive wines from imitations, while at the same time leaving the premium look unaffected. For this reason you choose a security hologram with a hidden NFC tag as an alternative to a QR code.
 

Since your customer also wants to be sure that he is holding an original bottle of his favorite chardonnay in his hands, he simply scans the label with the NFC function of his smartphone without the need for an additional app. As the customer can be sure that it is an original, he delves deeper into your brand environment. He can then receive, for example, a 10% discount on his next purchase. Your customer is furthermore easily provided with information on which dishes pair well with the wine he has purchased.
 

With our TRUSTCODE® app, you will reap the benefits of many other functions, such as supply chain management, track and trace, and data analysis. You also have the option of storing your data securely in our certified data center located in Germany. Create tamper-proof products and a unique customer journey with just one label.

This example is just one of many. With your input, we will develop a customized solution for the tailor-made protection of your products; just get in touch.
 

Would you like to try the scanning procedure yourself?
 

Learn more about the functions of the BlackBox app
Learn more about TRUSTCONCEPT® for wine and spirits.

 

 


Your solution for more security:


  • Serialization
  • Unique chip ID
  • NFC chip integration in labels
  • TRUSTSEAL® Protect security hologram
Image Matthias Kronawitter

Get in touch with Matthias

Since 1996, KURZ has been one of the leading companies in commercial product protection.
Our team is happy to assist you with our expertise.

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