TRUSTCONCEPT® Brand and product protection

Product authentication

Product piracy is as lucrative as the illegal drug trade - and just as dangerous: counterfeiters cause $500 billion damage each year. That's three percent of the world’s trade. But brand manufacturers and dealers don’t just lose out on sales. The counterfeits deprive the brands of trust and thus damage an important business foundation.

Fast, simple, and secure authentication is vital for brand manufacturers.

This is where TRUSTCONCEPT® comes in.

TRUSTCONCEPT® – the smart way to protect your genuine products

With TRUSTCONCEPT® we give you an intelligent package for more product and brand protection – tailored to the requirements of your company. At KURZ, we combine optical TRUSTSEAL® security features with digital TRUSTCODE® software modules to create a smart solution for your business.

Digital authentication – simply by smartphone

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TRUSTCONCEPT® solutions work on your smartphone. With just one multi-scan, all data are collected simultaneously and automatically verified by the software, including the information from the TRUSTSEAL® security hologram, the serial number, and the encrypted QR code on your product.

Ready for global use

Our solution is cloud-based - you can synchronize product data worldwide. You can retrieve and analyze data at any time via ERP systems, business analytics applications, or your web browser.


Your advantages with TRUSTCONCEPT® at a glance:

  • A smart total package for optimized product safety and brand protection
  • A standardized solution - individually tailored to your company
  • Ready for global use
  • Quick and easy to install
  • Worldwide customer service through KURZ

Let's work together to find the best solution for your business

"Brand protection is becoming ever more important. As a leading provider of brand security, we offer you a quick and easy way to identify your products via smartphone."


Image Board member Werner Adel

- Werner Adel, Member of the Management Board, Senior Vice President Business Area Security -