Taking action against brand and product pirates

Counterfeited products cause damage worth tens of billions worldwide every year! In the fight against product and brand piracy, the European Observatory on Intellectual Property Violations is once again drawing attention to the importance of available technologies with the new ‘Anti-Counterfeiting Technology Guide.’ The guide is aimed at retailers and manufacturers, including small and medium-sized enterprises, who want to implement counterfeit protection solutions and develop an effective security strategy. Measures from all basic areas are presented in detail: Electronic technologies (such as RFID or NFC labels); visual security elements (such as holograms, watermarks, or microtexts); chemical, physical, and mechanical possibilities (such as security labels); and technologies for digital products.

 

KURZ has over 40 years of experience in the field of security solutions and offers modular concepts for maximum protection against product and brand piracy.

Flood of fakes: Counterfeit smartphones and accessories on social networks

Smartphones of the latest generation are desirable, but they are too expensive for many consumers, especially for Apple products and the like. Not surprisingly, the business with fake appliances and accessories has been booming for years. What’s more, Facebook and Instagram have introduced their own marketplaces for their users. As a result, the sale of counterfeit products is increasingly shifting to social networks. In 2020 alone, Apple discovered around one million posts featuring counterfeited products and had them removed.

For manufacturers, counterfeit consumer electronics and accessories mean enormous economic and image damage. And, in the worst case, they are hazardous to the health of the consumer: There have already been reports of exploding batteries or chargers. This makes it all the more important for manufacturers to ensure reliable product protection and security solutions against brand piracy, for example by using KURZ security labels. Both our RFID and NFC labels provide proof of authenticity and are tamper evident.

Damage to the economy and a risk to health

Louisville, USA, February 2021: Customs and Border Protection seized a shipment of 1,570 counterfeit luxury goods featuring labels by brands such as Gucci, Louis Vuitton, and Mickey Mouse. The estimated total price of the corresponding genuine goods would be over $821,000! Customs authorities repeatedly report such alarming figures of confiscated counterfeits. Officials also regularly catch out brand and product pirates in Germany; a recent discovery by the Wetzlar Customs Office is alarming evidence that counterfeit products not only cause enormous economic damage but, in the worst case, also pose a risk to health: Two consignments with a total of 140,000 FFP2 masks and medical face masks were seized. Customs officials’ doubts about the proper labelling and conformity with the certificates presented, and thus ultimately the safety of the goods, were quickly confirmed. The FFP2 masks have been classified as a ‘dangerous product’ due to their too high permeability!