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Anti-counterfeiting strategies and product authentication technologies – get the latest trends and developments in the security area here.

Taking Action against Brand and Product Pirates

Counterfeited products cause damage worth tens of billions worldwide every year! In the fight against product and brand piracy, the European Observatory on Intellectual Property Violations is once again drawing attention to the importance of available technologies with the new ‘Anti-Counterfeiting Technology Guide.’ The guide is aimed at retailers and manufacturers, including small and medium-sized enterprises, who want to implement counterfeit protection solutions and develop an effective security strategy. Measures from all basic areas are presented in detail: Electronic technologies (such as RFID or NFC labels; visual security elements (such as holograms, watermarks, or microtexts); chemical, physical, and mechanical possibilities (such as security labels); and technologies for digital products.

KURZ has over 40 years of experience in the field of security solutions and offers modular concepts for maximum protection against product and brand piracy.