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Anti-counterfeiting strategies and product authentication technologies – get the latest trends and developments in the security area here.

Amazon Releases Brand Protection Report

In 2020, Amazon seized and destroyed more than two million counterfeit items sold through the platform. The Group blocked another ten billion suspected counterfeits before they could even be published. This is reflected in Amazon’s brand protection report, which the company recently released.

According to its own information, the e-commerce giant invested more than 700 million U.S. dollars in the protection against fraud and counterfeiting last year. The report provides a comprehensive overview of the measures taken.

Manufacturers can prevent counterfeit products – from cosmetics and toys to textiles and luxury goods – from entering the market in the first place by using reliable, high-quality brand protection.